Bandura and his Bobo doll experiments
This short video clip introduced by Albert Bandura shows excerpts from his famous Bobo doll experiments.
It is a shame that Bandura has more mentions in UK psychology textbooks for his limited laboratory work on Bobo dolls rather than his excellent contributions to psychology via self-efficacy and social cognitive theories.
Although I don’t suppose he is bothered right now as he has recently received the 2008 University of Louisville Grawemeyer Award for Psychology, with a $200,000 prize. Happy New Year Albert.
The blurb states
“Albert Bandura, the David Starr Jordan Professor, has been awarded the 2008 University of Louisville Grawemeyer Award for Psychology, a $200,000 prize. He was selected from among 31 nominations in five countries for his groundbreaking work in social cognitive theory and self-efficacy. Bandura’s ideas have helped define the way today’s psychologists understand the mind and human behavior, the judges said. He was the first to prove that self-efficacy, a belief in one’s capabilities, affects the tasks one chooses, how much effort is put into them and how one feels while doing them. Bandura also found that people learn not only as a result of their own beliefs and expectations but also by “modeling” or observing others, an idea that led to the development of modern social cognition theory. “He has had enormous impact not only on psychology, but on other disciplines as well,” the award committee stated. In 2002, a survey in the Review of General Psychology ranked Bandura as the fourth most eminent psychologist of the 20th century, behind B. F. Skinner, Jean Piaget and Sigmund Freud”
I would love to know how Sigmund Freud beat Albert Bandura into third position.
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